Not just men’s underwear

"Get more men to wear boxers"

- Filip Strömbäck

Encourages men to wear better underwear

Since 2017

Please the Swede has quickly become another Swedish underwear favorite.

Plaza Uomo

Our favorite boxer shorts right now is Please the Swede, that are exclusively focusing on boxers.

Sartoism

It's time for men to let go of the old, slim-fit variants and enhance the underwear drawer.

Moderna Livet

Top seller

Mix a pack of your favorite boxers and enjoy a quantity discount, automatically fixed at cart.

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Boxers designed by one of Sweden's best dressed

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The story behind boxer shorts

The story behind boxer shorts

...But it was a Levi’s jeans commercial in 1985 that helped boxers hit their peak, when English model and musician Nick Kamen stripped in white boxers in a 1950s style “Launderette”.
Not just men's underwear

Not just men's underwear

We have been able to make a few conclusions regarding how our customers use their boxershorts. The first conclusion presented is what drives Please the Swede. 

Why boxershorts and male biology are the perfect match

Why boxershorts and male biology are the perfect match

A recent study led by Harvard scientists implies that there is more to the ‘boxershorts vs briefs debate’ than just it being a matter of taste.