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Why Boxers?

1. Please the Swede

The outcome of our research was clear. A clear majority of the girls in our research preferred traditional boxers.

2. Fits every body type

Our research discovered that the main reason is that traditional boxers brings out the best of any body type.

3. Feeling of freedom

Maximizing the feeling of freedom and, with our special made inner waistband, comfort.

Get to know us

Not just men's underwear

Not just men's underwear

We have been able to make a few conclusions regarding how our customers use their boxers. The first conclusion presented is what drives Please the Swede. 

Why boxers and male biology are the perfect match

Why boxers and male biology are the perfect match

A recent study led by Harvard scientists implies that there is more to the ‘boxers vs briefs debate’ than just it being a matter of taste. 
The Story Behind Please the Swede

The Story Behind Please the Swede

...One of these girls immediately blurted out:

"What are those? You HAVE to wear real boxers. Slim fit is the polar opposite of sexy". The other girls agreed..